That sharp intake of breath. The one where you hope that everything that you are doing is good enough.

That the turkey is just right. The gravy smooth.

And then the sigh of relief that it is over.

Well almost. There still are all of those dishes to deal with.

But then.

A glass of wine, a cup of coffee, a beer, a gin and tonic, whatever by your side you boot up all of those Black Friday deals…..

And with the stroke of millions of keystrokes The Run For The Money is off.

The last quarter of the year is the most important for business. Not just retail. But also food retail, party planning, banquet halls. Every business you can think of.

And they want and need every single bit of money that you currently have, and could possibly get hold of.

Yeah. Within all that sweet, jingly Christmas muzak that is being forced down our throats at every single turn there is a fetid smell of desperation. Sheer unadulterated need.

All packaged with a pretty bow.